At Nomadar, I’ve come to realize that awareness isn’t just a value — it’s a daily practice. From the beginning, Nomadar has operated as an international company, with teams and operations in the United States and Spain. That means our rhythm is global by nature.
As we grow, I see how essential it is for everyone — from team members to leaders — to stay aware of each other’s realities, challenges, and needs. Awareness keeps us connected, even when we’re thousands of kilometers apart.
In my professional life, I’ve had the privilege of working with teams from the West Coast of the United States, through Mexico, across Europe, and all the way to China. Those experiences taught me something simple but powerful: real global collaboration is not just about coordination or tools — it’s about people.
It’s about being conscious of the colleague who’s ending their day when yours begins. Of the partner working in another language. Of the client relying on you from across an ocean. Awareness turns distance into understanding.
Leadership Begins with Awareness
At Nomadar, this idea defines how I see leadership. I believe awareness begins with small, intentional gestures. Checking in with a teammate in a different time zone. Adapting communication to make things easier. Being present for a partner or provider facing a different context.
These habits build trust. And trust, in turn, builds culture. Every officer, every leader — myself included — must set the example. Awareness isn’t declared; it’s demonstrated. It’s how we plan meetings, how we respond, how we respect each other’s time.
Teams feel when leadership is truly aware. That feeling creates belonging — and belonging drives performance.
Expanding Awareness Beyond the Team
In a company like Nomadar, awareness doesn’t stop with internal teams. It extends to our partners, providers, and clients around the world. Expanding our level of consciousness means understanding and anticipating the needs of everyone we collaborate with.
It’s what keeps Nomadar aligned across continents. It’s what turns professional relationships into long-term partnerships.
For me, this isn’t just management theory — it’s a conviction.
Because awareness is connection. When people — whether teammates, partners, or clients — truly see and understand each other across borders, they don’t just work together.
They/We grow together.
